Anyone who has been doing internet marketing for more than a day knows that the lifeblood of the business is the traffic. More visitors equal more sales. However, here are some ways that you can tweak your site to improve sales without the need to get more visitors.
The first method is to use your personal touch in your sales message. Nobody wants to be sold to by a stranger, but most people will buy what their friends recommend. If you can convince your viewers that you are a personal friend that holds their best interest at heart, they will be convinced to buy from you. Remember to speak to the person in your sales-letter, not to your whole audience.
The second method is to use testimonials and comments from your customers. A good idea would be to use good and bad comments; this way prospects will be really convinced that your testimonials are real. When the prospect see’s the testimonials on your site, they will have the confidence to buy from you, because humans follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use graphic representations for the problems and answers that your product offers. Not everybody is going to read your text copy from start to finish, but most people will pay attention to the images on your website.
Offering quality bonuses to accompany the product will also help. When you offer bonuses that complement your product or service, your prospects will feel that it’s a good deal and it would be stupid to miss it. Make sure that you state the monetary value of your bonus’ so that the readers will be even more compelled to grab your great bargain.
Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonus’ but forget to ask for the sale. Give clear instructions on how to buy your product (e.g. “click the button to buy now!”).
If you liked (or disliked) the post, leave a comment and tell me how you really feel!!