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Using Traffic Exchanges

Posted by Blain | On: Sep 11 2010

The ability to generate targeted yet low cost traffic is crucial for the success of every Internet business. In fact a lack of traffic is the number one complaint of webmasters. But all traffic is not equal. The key to success lies in being able to generate targeted traffic. That is, traffic that is interested in what you offer and is ready, willing and able to take action.

A good Traffic Exchange will provide you with this targeted traffic. And although Traffic Exchanges will most likely not be able to send you all of the traffic you need. If used properly along with other forms of promotion, they can help you grow your business at a phenomenal rate.

In this post we’ll look at several tips for effectively using Traffic Exchanges. If you put these ideas to work for you, we’re confident you’ll see a significant return on the time spent.

What Exactly Are Traffic Exchanges?

In simple terms, a Traffic Exchange is a service you can join to generate free traffic to your site. How it works is you view other members web pages in exchange for having your own web page viewed. Every time you view another member’s web page for a period of time (for example 20 seconds) your balance of credits increases. Every time a member views your web page for the same period of time your credit balance decreases.

There are two main types of traffic exchanges – manual exchanges and auto exchanges. A manual exchange requires a real human being to view the web page and click on a link to proceed to the next web page. An auto exchange can be left running in your web browser and will automatically refresh to a new web page.

Although both of these methods will bring hits to your website, the use of a manual exchange is far more likely to bring a visitor who will actually read what is on your web page. The auto exchange user who leaves their computer on all night, surfing web pages while they sleep is unlikely to buy your product.

The Benefits Of Traffic Exchanges

There are many benefits to participating in Traffic Exchanges:

1. They’re an inexpensive – often free – method of generating targeted traffic to your website.
2. You will start seeing an increase in traffic almost immediately. No waiting for weeks or months to see results, as is often the case with other forms of advertising.
3. They can be a great way to test ad copy for use with other, more expensive forms of advertising such as Pay Per Click campaigns.
4. You can build a “downline” by referring others, which allows you to more quickly earn credits. Over time your traffic can be almost entirely generated by the efforts of others.
5. You’ll gain exposure to your competitor’s products and services, which will give you some good ideas for promoting your site.

How Traffic Exchanges Work

Different Traffic Exchanges work in different ways. In general though they all offer a free or paid version. Depending on which option you choose you will be eligible to receive a certain number of credits when you surf other member’s sites and when you refer people who join.

Almost all of them also allow you to build a downline of members you’ve referred. Often your downline can extend several levels deep so that as people you refer in turn refer others, you continue to gain more and more credits.

Some Traffic Exchanges also pay out cash incentives when the people in your downline upgrade their membership or purchase other forms of advertising that the Traffic Exchange offers such as banner ads. This gives you several ways to benefit from participating in the Traffic Exchange.

Developing Your Downline

To make Traffic Exchanges work in the beginning, it’s important that you surf on a regular basis. A good strategy is to set aside a couple of hours each day. Although it may seem like a lot of work at first, you will soon see reap the rewards of increased traffic to your site.
Since keeping up a schedule of surfing every day can be time consuming, the best long-term strategy for benefiting from Traffic Exchanges is to build your own downline. This is a group of people that you recruit to join a Traffic Exchange under you.
As the members you’ve referred surf – and recruit others – you will receive credits. The larger your downline becomes, the more you’ll be able to cut back on the amount of time you personally surf. Ideally you’ll eventually have a large enough downline that you won’t have to surf at all and you’ll still be getting lots of targeted traffic.
Since they are so important to your overall strategy, it’s critical that you create a relationship with each member of your downline. Start by sending all new recruits a personalized welcome email.  Thank them for joining and encourage them to contact you if they have any questions. This is also a good time to share with them any tips that have helped you make the most of Traffic Exchanges.
Don’t forget to encourage them to recruit new members. Since Traffic Exchanges typically offer you credits and/or cash for referrals that your downline make, it’s in your best interest to have them recruit as many people as possible.

If you liked (or disliked) this post, please leave a comment and let me know what you are interested in learning.

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