The Importance Of A Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your cover. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your sales force to be dressed in shabby or casual clothes when they are dealing with customers? By making your staff wear professional looking attire, you are telling your customers that you do care about quality. This works simply because the first impression is the most important.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the other hand, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

You should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” analogy, and you will get my point.

3 Replies to “The Importance Of A Good Design”

  1. Great post, Blaine, and so right on.

    Only one thing I would add, make it load fast. Half a second is a long time on the innerwebs. Potential customers start getting real nervous real soon.

    Thanks again for the great reminder!

  2. But Blain, my Mum said it was ok to just spend 5 minutes on my site and that I don’t have to listen to you cos I’m so special blah blah blah…
    On a more serious note, site design/layout is something I am currently learning (along with everything else going on) so that when I do put it all together, it will at least have some cohesiveness, something which was somewhat lacking in my last incarnation lol

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